One thing to focus upon when researching MTV’s power is the strategy the network has used in marketing its content. MTV’s success is not a coincidence; it is the strength of effective marketing towards particular demographics: particularly the youth of the world. MTV has developed a marketing strategy that sets trends and creates influence through effective programming geared towards current youth issues. Marketing to youth has allowed MTV to constantly remain a commercial machine; it is always churning profit, and it is always looking for ways to keep that profit flowing strong. MTV’s influence over the lives of the young has made it a corporate dream in the realm of capitalism.
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