CLARA GOTELLI Research

Thursday, December 15, 2011

Malcolm Gladwell - The Tipping Point


The Tipping Point is that magic moment when an idea, trend or social behavior crosses a threshold,
tips, and spreads like wildfire. At what point does it become obvious that something has reached a boiling point and is about to tip?
Posted by clari at 6:17 PM
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    • ▼  December (12)
      • MTV marketing strategies
      • Theodore Levitt
      • Microsoft has to surmont the credibility gap
      • A way to launch a new concept through the comunicator
      • Malcolm Gladwell - The Tipping Point
      • The Beatles and Brian Epstein
      • Nehru and Gandhi both Icons and connectors
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