the encounter with our shadow

when the bus

project2

Mother Teresa mission

Mother Teresa started her own order, "The Missionaries of Charity", whose primary task was to love and care for those persons nobody was prepared to look after.

With a Little Help From His Friends... Sean Parker, the connector for Mark Zuckerberg

Parker played an indispensable role as the founding president of Facebook, the mammoth social-networking site where 500 million people now spend 700 billion minutes a month. Had he not joined founder Mark Zuckerberg in Palo Alto in the summer of 2004, when the fledgling Facebook was just five months old, the service almost certainly would not be the colossus it is today.

Steve Jobs wanted to "build the product HE wanted to use"

Steve Jobs and Bill Gates

Retail therapy How Ernest Dichter, an acolyte of Sigmund Freud, revolutionised marketing

THESE are thrilling days for behavioural research. Every week seems to yield a new discovery about how bad people are at making decisions. Humans, it turns out, are impressionable, emotional and irrational. We buy things we don’t need, often at arbitrary prices and for silly reasons. Studies show that when a store plays soothing music, shoppers will linger for longer and often spend more. If customers are in a good mood, they are more susceptible to persuasion. We believe price tends to indicate the value of things, not the other way around. And many people will squander valuable time to get something free.

How the proposal began

Positive impacts on Mc Donalds remodelations

Sustainability, sales and profitability improvement

Nike firsts steps

Nike began its great success because P. Knight at University found that boys had, as role models, athletes and followed them. What made since then, is to identify them, to take them as representatives of the brand.
Some companies do their research identifying the right leaders and contractors to view their opinions and then tested with them against the other partners to test new concepts or products.

MTV marketing strategies

One thing to focus upon when researching MTV’s power is the strategy the network has used in marketing its content. MTV’s success is not a coincidence; it is the strength of effective marketing towards particular demographics: particularly the youth of the world. MTV has developed a marketing strategy that sets trends and creates influence through effective programming geared towards current youth issues. Marketing to youth has allowed MTV to constantly remain a commercial machine; it is always churning profit, and it is always looking for ways to keep that profit flowing strong. MTV’s influence over the lives of the young has made it a corporate dream in the realm of capitalism.

Theodore Levitt

Something interesting I have to read

Microsoft has to surmont the credibility gap

The Critics Rave ... for Microsoft?

A way to launch a new concept through the comunicator

The Lost Sectret Of Running

Malcolm Gladwell - The Tipping Point

The Tipping Point is that magic moment when an idea, trend or social behavior crosses a threshold,
tips, and spreads like wildfire. At what point does it become obvious that something has reached a boiling point and is about to tip?

The Beatles and Brian Epstein

Brian Epstein, called the fifth Beatle The Beatles success has been attributed to him

Nehru and Gandhi both Icons and connectors

Icon Yves Saint Laurent and his connector Loulou De La Falaise

Icon Karl Lagerfeld and his Connector Ines de la Fressange